Hotel Traube is one of seven hotels in the Ross Hotels group. It is located near the airport and the Stuttgart Messe exhibition center, so many guests find it through major booking platforms.
Platforms help attract new guests, but each booking comes with a commission. To earn more from the same rooms, the owners decided to develop their own websites for all Ross Hotels and gradually increase the share of direct bookings.
The goal of the website is not to replace platforms, but to give guests a convenient way to book directly.
Location and accessibility
Guests pay attention to the hotel’s location: proximity to the airport, Stuttgart Messe exhibition center, public transport, and how easy it is to get where they need to go.
Rooms and level of comfort
Guests want to understand what rooms the hotel offers, how they look, and what amenities are available during the stay.
Ease of booking
If a guest can quickly check availability, price, and booking conditions, the likelihood of booking is much higher.
Additional services
The on-site restaurant, the atmosphere of the building, and the overall character of the place help guests make a positive booking decision.
Key aspects
The website should support booking
The main goal of the website is not just to present the hotel, but to help a potential guest decide whether they want to stay. That’s why everything is structured so the guest quickly understands the hotel’s strengths and can move straight to checking availability.
Key information is shown upfront
Guests care about three things: location, rooms, and price. First, we show the atmosphere and advantages of the hotel, then the rooms and pricing — so the guest can make a confident decision.
The hotel’s atmosphere through photography
Hotel Traube is located in a historic building with a warm and welcoming atmosphere. That’s why photography plays a key role here: it conveys the character of the place and helps guests feel the hotel before booking.
The website sells more than just rooms
The website showcases not only rooms, but also the restaurant and other hotels in the Ross Hotels group. This gives potential guests more options and creates additional revenue for the hotel.
Hotel Traube is located in a building with traditional German architecture. The photography helps convey the atmosphere of a historic place while also showing the level of comfort in the rooms.
This idea is supported by the typography. Headings use a classic serif typeface, reinforcing the sense of tradition and history. The body text uses a modern sans-serif, which improves readability and makes the website easier to navigate.
This approach helps guests quickly understand what to expect from the hotel.
On booking platforms, hotels tend to look similar — the same layout and structure of information.
On its own website, the hotel decides what to show first and how to present it. With the right structure and design, key advantages become more visible.
This makes it easier to explain what makes Hotel Traube different and why it’s worth choosing.
Before selecting a specific room, the guest sees a list of amenities available across all rooms. This format is familiar from booking platforms, so the information is easy to scan and understand.
This makes it easier to compare options and move on to choosing a room.
This section highlights the restaurant located next to the hotel. The photos and description convey the atmosphere and give guests another reason to choose this hotel. For the owner, this works in two ways.
On the one hand, the restaurant generates additional revenue without platform commissions. On the other hand, having a good restaurant makes the hotel more attractive to guests.
Before booking, guests almost always have practical questions: check-in time, breakfast, parking, whether children or pets are allowed.
The FAQ section brings all the answers together in one place. Guests can quickly check important details without leaving the website.
This helps remove the final doubts and understand whether the hotel is the right choice for them.
Hotel Traube is part of the Ross Hotels group, so the website also features other hotels from the same owner located nearby.
This section introduces guests to the entire group and increases awareness of other hotels. If Hotel Traube doesn’t fit in terms of price, room type, or dates, the guest can choose another hotel within the group.
For the owner, this means the guest is not lost, but stays within the network.
